The saying goes that there’s strength in numbers. Berkeley is celebrating its philanthropic strength by recognizing the university’s most dedicated supporters in a new — and numerical — way.
Last fall, the university launched Berkeley Loyal, a program that honors current donors who have made gifts in each of the past three consecutive years. When donors achieve that distinction, Berkeley Loyal recognizes them for the total number of years they’ve given to Berkeley, in tiers ranging from 3+ years to 50+ years.
Berkeley Loyal members will receive an annual confirmation of their continued status and the number of years they’ve made gifts. Members also receive a special window decal — inspired by the star that tops Sather Gate — that notes their participation tier and the year, so that they can display with pride their commitment to the university.
Barbara and Marc Desoer
For Marc Desoer ’74, M.B.A. ’76 (pictured above), giving to Berkeley is a way to repay the institution that has served him well in work and life. “I am better for the opportunity of a great education, and Berkeley gave me a very good one,” says Desoer, a retired banking executive whose consistent giving currently places him at the 30+ year Berkeley Loyal level. “I have a strong desire to give back.”
In particular, he finds inspiration in the many Berkeley students who are the first in their families to go to college. He feels the need to “pay it forward” to ensure that these students, who often overcome tremendous odds just to get to Berkeley, receive the most from their college experience. Desoer, a university trustee, also knows firsthand the power of making consistent gifts to Berkeley, regardless of their size. “If each of us gives something each year to the university or department of your choice, you will make an important impact,” he says. “Consistent giving allows Berkeley to know it’s coming, and it can build into an annuity, making it very valuable in the long term.” ■
To learn more, visit loyal.berkeley.edu
